A simultaneously digital and in-person Chekhov-inspired play. The Experience & How it Works: The Cherry Orchard is a play being performed in NYC that audiences can attend in person or online. While both audiences see the same performance, how they experience it is slightly different. Why it’s Interesting, IMHO: Usually, audiences experience theatre in-person. The pandemic…

TV Viewing Habits, Advertising in XR & Media in the Robotic Age I was honored to be an invited speaker at the 2022 conference hosted in Detroit by the Association for Education in Journalism and Mass Communication (AEJMC). There were more sessions than any one person could attend and I had the good fortune—and relentless determination—to attend…

A universal language for categorizing IRL and XR experiences. Introduction People are talking more and more about AR, VR and other immersive experiences. And you may have noticed that, when discussing these extended reality (XR) experiences, the existing language we use to talk about point of view falls short. We can do more in XR…

They’re all around you. And they’ll pull you in. Maybe you’ve heard of virtual reality. Or immersive theatre. Or interactive TV. Maybe you haven’t. These are all things that exist, and frankly, they’re pretty awesome, but they haven’t been widely adopted yet. And if you’re not living in a big city or working in the…